5 Things you should look for when partnering with an advertising agency

5 Things you should look for when partnering with an advertising agency

Looking for an advertising agency to help create an effective, personalised marketing campaign for your business can appear to be a daunting task at first. Whilst many SEO, web and radio agencies claim they have the expertise and know-how to create a successful campaign that meets all your marketing objectives, how can you be sure that they are going to ‘walk the walk’? At Sumo Marketing Group, we have a wealth of experience in marketing at our fingertips and we want to give you a simple guide to the qualities and assets that make an advertising agency worth working with.

1. Size Matters!

Now we may be biased, being a small marketing agency in the North East of England, but size really does matter. However, it does not necessarily matter in the way you might think! Sumo Marketing Group was born from a desire to move away from the big, corporate marketing agencies that weren’t focusing their attentions on quite what you, the customer, were really after. Smaller teams, still harnessing years of knowledge about and contacts within SEO, radio advertising and social media marketing, can give your business the more personalised approach you’re looking for at a much more agreeable price point!

2. A Holistic Approach

Although highly specialised agencies, for example podcast agencies or web design agencies, are skilled in what they do, when you decide to look at other sections of your marketing strategy it is likely you will end up having to look elsewhere. Surely it makes more sense to work with an advertising agency that has many strings to its bow and can help you maximise all available channels? It is true that digital is at the core of what we do at Sumo Marketing Group, but we have proven success and a great deal of experience in channels such as PPC, radio advertising, branding, photography and videography too! Contact us today to arrange a free strategy session with our team and find out how we can get you bigger results from your marketing strategy.

3. Prepared to Challenge

One of the signs of an advertising agency who really knows what they’re talking about, is one that is unafraid to respectfully and constructively challenge what you think you want from your marketing campaigns. You know your business best and after listening to you talk about your business, its objectives and priorities, you need a marketing professional to be honest and explain what experience has told them works for businesses similar to yours. Our team is dedicated to bringing out the best in your business and working with you to create a marketing campaign that a) is personalised to your enterprise and b) delivers results!

4. Creativity, Creativity, Creativity

We can’t emphasise how important creativity is in marketing. By creative marketing we don’t just mean coming up with catchy slogans and Instagram captions, instead we mean marketing that looks at the entire customer experience from beginning to end and looks for ways to engage at every opportunity. Your business’ marketing strategy will benefit most from working with an advertising agency that takes the time to get to know your business, its customer base and dedicating itself to adding value to your campaign from what information they have gathered. Take a look at our Google reviews and see how we put creativity at the forefront of what we do.

5. Setting of Expectations

The bottom line is, many large agencies will pitch you the dream – the best ROI you could’ve imagined, a conversion rate that leaves you speechless. This is all exciting for sure, but how can they guarantee this from the offset? The fifth thing to look out for when working with an advertising agency is that they can confidently set expectations. Promising overnight miracles in marketing is a serious red flag! Agencies that communicate with you honestly will have a better all-round reputation and will be easier and more enjoyable to work with.

With over 15 years experience in the wonderful world of marketing, our team are ready and eager to talk to you about how we can give you a 5 star marketing agency experience and deliver the results you’ve been looking for. Get in touch today.


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