Search Engine Optimisation (SEO) is the most tried and tested, well-known and utilised channel.
” To give you an idea, SEO is like building your dream house from scratch – it will take time, patience, planning and it will cost money. But ultimately, it will be worth it and if maintained properly it will stand the test of time.”
Search Engine Optimisation (SEO) is the most tried and tested, well-known and utilised channel. What most people do not realise is that it is the most cost-effective channel long-term. Unfortunately, it is seen by many as an expensive tool and it has gained an undesirable reputation as being somewhat of a ‘dark art’ due to its complexities. Whilst it is true that it is not a simple channel to navigate, here at Sumo Marketing Group we are passionate about simplifying the complex.
Sumo Marketing Group: Pioneers in SEO Services
Nestled in the vibrant North East of England, Sumo Marketing Group stands as a beacon for businesses seeking expert SEO solutions. As a premier SEO Agency in Newcastle and an esteemed SEO Agency North East, our mark on the UK’s digital landscape is undeniable. Our clients span from local entrepreneurs to national enterprises, all seeking that edge in organic search prominence, making us a leading SEO Agency UK.
75% of searchers do not look past page 1 of the search engine results. Can you even remember the last time you went past page 1 yourself?
Search Engine Optimisation (SEO)
Just like when building a house, when setting up SEO you need strong foundations. We take care of the technical side of things, and optimise the backend/foundations of your website. Once those strong SEO foundations are in place, it is time to get the walls up and start adding some character and colour to the ‘house’. This is the content. Now you have this impressive, strong and stable ‘home’, you want to get people over to see it! This is outreach.
Is your website currently on page 1? If so, are you on page 1 for the right product or service? If you are not, are you worried that 75% of your potential customers are not finding you?
We help clients everyday
We help clients everyday by either optimising what they are already doing or making effective changes to dramatically improve their rankings.
At Sumo Marketing Group, we utilise technical improvements, search-optimised content and effective outreach to deliver leading performance and help people find you!
By improving rankings for key search phrases, you can drive relevant traffic to your site. This will help to increase conversions, which will lead to increased revenue. You will be kept in the loop by your Account Manager, who will facilitate regular catch-ups via phone/zoom/face-to-face and share with you our easy to understand reports which detail the results we are delivering for your business.
Our SEO Approach
Attention was centered on refining the website’s architecture, improving the relevancy of Meta descriptions, and ensuring strict alignment with Google’s updated guidelines. This dedication to technical refinements made sure that search engines found the website both accessible and index-friendly, propelling its organic prominence.
Content - Blogs
A steady stream of blog posts was curated, targeting Sumo Marketing Group’s priority keywords. This dedication to content didn’t just bolster the website’s SERP standing but also furnished visitors with timely and pertinent knowledge, aligning with their queries and needs.
Outreach and Backlinks
In the world of SEO, the quality of inbound links can make or break your website’s standing. Our meticulous outreach strategy targets high-value backlinks from authoritative, industry-leading websites. These precious inbound links not only amplify your website’s credibility but also boost its position for the selected keywords, providing dual benefits.
Website Architecture Refinement:
We deeply understand the importance of a website’s structure. Our attention is consistently drawn to refining this architecture, ensuring a seamless user experience and optimal crawlability for search engines.
Meta Descriptions Relevancy
The little details make a big difference. By focusing on the relevancy of Meta descriptions, we ensure that search snippets not only appeal to users but also align perfectly with the content on the pages, driving higher click-through rates.
Adherence to Google's Guidelines
In the ever-evolving realm of SEO, staying updated is crucial. Our strategies strictly align with Google’s current best practices, ensuring that your website is not just prominent but also compliant.
Content is King
A dedicated stream of expertly curated blog posts zeroes in on Sumo Marketing Group’s priority keywords. But our commitment to content goes beyond SERP rankings. It’s about enriching the user experience, providing timely and relevant knowledge that aligns seamlessly with the audience’s queries and interests.
At Sumo Marketing Group, we believe that SEO is not just about driving traffic; it’s about attracting the right audience and providing value. Our strategies are crafted with precision, rooted in best practices, and geared towards long-term success. When partnering with us, you’re investing in sustainable growth, increased visibility, and a digital presence that truly stands out.