Ecommerce Websites is the most tried and tested, well-known and utilised channel.
” We like to think of e-commerce websites like supermarkets. The home page of the website should be fresh and welcoming, highlighting the array of products for sale. The products should be easy to navigate, and in a logical order, just like in a supermarket – fruit and vegetables, meat, dairy, cleaning products etc.”
As you move around the website, just like you would walk around a supermarket you browse products, taking into account benefits, pricing etc and the ones that catch your eye you add to your basket. We think of your payment gateways as the checkout at Supermarket. Although a supermarket can feel very different to an ecommerce site, the principles are the same and we can learn from many supermarket techniques; like upselling at the checkout.
Websites are the core of the internet and for many businesses, in addition to your physical offices or shops, a great website is your online ‘shop front’. There is a vast array of features we can incorporate into a website and to give your business the mixture of form and functionality it needs; however great content and visuals are a brilliant place to start.
Sumo Marketing Group: Crafting Digital Masterpieces in Web Design
Navigating the digital realm can often be likened to maneuvering through the aisles of a supermarket. As a premier entity among Web Designers North East and a standout among Web Designers Newcastle, Sumo Marketing Group understands this analogy profoundly.
We usually build our websites on WordPress. WordPress powers 41% of all websites on the internet from SME’s to the likes of Sony, Disney and Microsoft.
The reason is that WordPress allows Sumo’s web developers huge flexibility to meet our customers design and functionality requirements; whilst having all the search capabilities to help us boost your business up the Google rankings. We also utilise payment gateways across a variety of providers, from Stripe, PayPal and Klarna, just to name a few. Our Director, Cam spent 3 years at e-commerce agency Visualsoft, learning the ins and outs of what makes great e-commerce websites and brands successful online.
Throughout your website build you will be kept in the loop by your Account Manager, who will facilitate regular catch-ups via phone/zoom/face-to-face and share with you our easy to understand reports which detail the results we are delivering for your business.
Why Partner with Sumo Marketing Group for Web Design?
Digital Aisles Crafted with Precision
Think of your website’s pages as the aisles of a supermarket. As users scroll and click, they are essentially browsing these aisles. Our designs ensure that products (or services) are showcased effectively, allowing users to discern benefits, compare pricing, and more, just as seamlessly as they would in a supermarket.
Seamless Checkout Experiences
Your payment gateways aren’t just technical touchpoints; they’re akin to the checkouts at supermarkets. We ensure these gateways are intuitive, secure, and swift, making the transactional experience smooth and trustworthy.
Implementing Supermarket Strategies
The world of supermarkets is rife with tactics to enhance customer engagement and sales – from strategic product placements to enticing offers at the checkout. In a similar vein, we incorporate these principles into web design. Features like upselling, recommendations, and spotlight on specials are woven into the design, nudging users towards maximized engagements and conversions.
Engaging Design Elements
Just as some products in a supermarket stand out due to their packaging, we ensure certain sections of your website capture attention. Whether it’s a special offer, a new product, or a testimonial, our designs ensure they are hard to miss.
The ease with which one navigates a supermarket often determines the quality of their shopping experience. Similarly, we craft websites where navigation feels natural, guiding users seamlessly from one section to another, enhancing user satisfaction.
Responsive and Adaptive
In today’s multi-device world, your website needs to look and function flawlessly, whether viewed on a desktop, tablet, or mobile. Much like how supermarkets cater to different shoppers, our designs are inclusive, ensuring a consistent experience across all devices.
In the bustling marketplace of the internet, Sumo Marketing Group stands as your expert guide and craftsman. Let’s collaboratively design a digital space where your brand story unfolds beautifully, and visitors transform into loyal customers.