Ecommerce Websites is the most tried and tested, well-known and utilised channel.
” We like to think of e-commerce websites like supermarkets. The home page of the website should be fresh and welcoming, highlighting the array of products for sale. The products should be easy to navigate, and in a logical order, just like in a supermarket – fruit and vegetables, meat, dairy, cleaning products etc.”
As you move around the website, just like you would walk around a supermarket you browse products, taking into account benefits, pricing etc and the ones that catch your eye you add to your basket. We think of your payment gateways as the checkout at Supermarket. Although a supermarket can feel very different to an ecommerce site, the principles are the same and we can learn from many supermarket techniques; like upselling at the checkout.
Websites are the core of the internet and for many businesses, in addition to your physical offices or shops, a great website is your online ‘shop front’. There is a vast array of features we can incorporate into a website and to give your business the mixture of form and functionality it needs; however great content and visuals are a brilliant place to start.
We usually build our websites on WordPress. WordPress powers 41% of all websites on the internet from SME’s to the likes of Sony, Disney and Microsoft.
The reason is that WordPress allows Sumo’s web developers huge flexibility to meet our customers design and functionality requirements; whilst having all the search capabilities to help us boost your business up the Google rankings. We also utilise payment gateways across a variety of providers, from Stripe, PayPal and Klarna, just to name a few. Our Director, Cam spent 3 years at e-commerce agency Visualsoft, learning the ins and outs of what makes great e-commerce websites and brands successful online.
Throughout your website build you will be kept in the loop by your Account Manager, who will facilitate regular catch-ups via phone/zoom/face-to-face and share with you our easy to understand reports which detail the results we are delivering for your business.