The psychology behind consumer behaviour: Some insights for effective marketing campaigns

The psychology behind consumer behaviour: Some insights for effective marketing campaigns

ByDavid

Often, you’ll see advertisements highlighting statements like “Over 10,000 sold!” or product descriptions with testimonials and reviews from numerous satisfied customers. This is a common marketing strategy that rests on a psychological phenomenon rooted in social proof. It is known as the “bandwagon effect”: Where individuals mimic the behaviour of others because they believe it’s the appropriate response for a particular circumstance.

Marketing Trends for 2024: Striking the Balance Between New Trends and Timeless Essentials

Marketing Trends for 2024: Striking the Balance Between New Trends and Timeless Essentials

ByDavid

In the ever-evolving realm of marketing, understanding and integrating both emerging trends and timeless essentials is crucial. At Sumo Marketing Group, based in the vibrant North East of England, we specialize in blending cutting-edge techniques with tried-and-true methods. Our services range from SEO to Video Production, all underscored by our commitment to customer delight and outstanding service.

Sumo Marketing Group: A Year of Five-Star Reviews

Sumo Marketing Group: A Year of Five-Star Reviews

ByDavid

2023 has been a great year for Sumo Marketing Group, demonstrated by 30 out of 30 five-star Google reviews. This achievement mirrors our commitment to delivering outstanding results across a spectrum of services including SEO, Social Media Management, PPC, Copywriting, Radio, Out of Home Advertising, Brochure Website Builds, E-commerce Website Builds, Branding & Design, Photography & Video Production, and Press Release Distribution.

Capturing Your Story: Photography and Video Services at Sumo Marketing Group

Capturing Your Story: Photography and Video Services at Sumo Marketing Group

ByDavid

In the digital age, where visuals speak louder than words, it’s never been more important to tell your story in the most compelling way possible. That’s where Sumo Marketing Group comes in, with our top-tier photography and video services. We firmly believe in the adage ‘content is king’, and understand that without high-quality, unique visuals, your business might struggle to shine in a crowded market.

Crafting Your Identity: Branding and Graphic Design Services at Sumo Marketing Group

Crafting Your Identity: Branding and Graphic Design Services at Sumo Marketing Group

ByDavid

In the bustling world of business, where competition is fierce and attention spans are short, your brand is not just a logo or a color scheme; it’s the heart and soul of your business. It’s the story you tell and the impression you leave. Understanding this, Sumo Marketing Group offers comprehensive branding and graphic design services to ensure your business doesn’t just blend in but stands out.

More Than Just a Pint: The Indomitable Passion and Power of the Guinness Brand

More Than Just a Pint: The Indomitable Passion and Power of the Guinness Brand

ByDavid

In the captivating saga of brands battling for recognition and loyalty, one name arises with an indomitable spirit that transcends borders and generations – Guinness. The brand’s legacy isn’t just rooted in its incredible taste, but in a rich tapestry of passion, innovation, and unforgettable creativity. Let’s dive deep into the Guinness experience and explore why it reigns supreme in the realm of brands worldwide.

Understanding the Speed of Different Marketing Channels and Their Impact on Your Business

Understanding the Speed of Different Marketing Channels and Their Impact on Your Business

ByDavid

In the digital era, businesses have a myriad of marketing channels to choose from. Each comes with its speed and potential return on investment (ROI), making it crucial for businesses to understand how these channels work to maximize their marketing strategies. Sumo Marketing Group, a leading marketing agency, breaks down the speed of different marketing channels and their impacts on your business.

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