5 Step Guide to Social Media Success for Your Business

According to the Datareportal July 2022 report, more than half of the world’s population now uses social media, with the average individual spending 2 hours and 29 minutes on social media platforms per day! Is it any surprise, therefore, that we think the opportunities social media has to offer your business are astronomical?

Social media is an exciting space, with an ever-diversifying array of platforms to both scroll and advertise on. But if you don’t quite know your TikToks from your Snapchat stories, or your tweets from your pins, we’re here to help! We’ve come up with a simple, 5-step guide to help your business achieve social media prowess, without the hassle.

1. Pick Your Platforms

Different demographics are attracted to different social media platforms – this is always something worth remembering when thinking about your social media strategy. With almost double the amount of women using Facebook compared to men and almost half of Instagram users landing in the 18-29 years old age range, it’s always worth bearing in mind who your audience are and where you’re most likely to capture their attention.

Most people have accounts on multiple social media platforms, but in general you would expect to attract more B2B clients on a channel such as LinkedIn. Whilst TikTok and Snapchat will appeal to a younger crowd of potential customers, Facebook is more likely to be populated by those born before the millennium! Here at Sumo Marketing Group, we are tuned in to the beating hearts of all social media channels and know exactly which platform will help take your social media strategy to the next level.

2. Reel In Your Audience with Content and Branding

You’ve reached the timeline or feed of your target audience – how are you now going to entice them further and encourage them to delve deeper into your business or product? Research shows that customers and clients are likely to scour your social media pages and website to get a taste for your brand and ethos, before they commit to buying a product or service from you. It’s for this reason that we cannot impress enough the importance of a beautiful brand and engaging content!

An eye-catching and easy-to-navigate website, branding that captures the eye instantaneously, videography that piques your customer’s interest – learn to see you these things as key assets that are going to really make your social media strategy work for you. Our team at Sumo Marketing Group work with you to refresh your content on a regular basis, keeping your audience interested and engaged with blogs, social media posts and much, much more. Not only this, but we have the expertise to ensure your content goes hand-in-hand with your SEO efforts; showing Google that you are an engaged, active business who is assuming the position of thought leader in your sector.

3. Plan Your Content

Well thought out, organic content really does shine through on social media. The majority of the time, it truly is a case of quality over quantity, and we can advise you on what kind of social media content will get you the best engagement possible. We will sit down with you to agree upon the type of message you want to portray to your customer base, as well as the frequency of messaging that suits your business – this allows us to strike that fine balance between being just visible enough and intruding on people’s feeds that little bit too much.

Variety may be the spice of life, but it is also the key ingredient to an effective social media marketing campaign! ‘Meet the Team’ posts, project spotlights and everyone’s favourite, personal posts that show Lee from HR smashing that charity marathon and Wendy from Finance meeting a member of the royal family – utilise each and every one of these posts for the best results.

4. Optimise with Paid Ads

With our help, you’ve managed to perfect the art of successful organic social media marketing – so, what’s next? To reach new audiences en masse and truly get the most out of your social media strategy, the answer lies in the world of paid ads. Our team at Sumo Marketing Group prides itself on treating your business’ money as if it were our own, ensuring that not one penny goes to waste. We work hard to keep the cost per click as low as possible for each ad, whilst making sure that your posts are reaching the right audiences and keeping your customers engaged.

We are experts in Meta Business Suite and Business Manager, allowing you to masterfully use Facebook and Instagram to your marketing advantage. We can also work our magic on the native paid ad tools present within platforms such as Snapchat and TikTok, consistently reviewing and reflecting on performance of ads – whatever your social media marketing needs, we have the know-how to get you the results you and your business deserves.

5. Bringing It All Together

We like to think of social media as a bonfire – your relevant, organic content and alluring brand emits warmth enough to attract and engage followers. To enhance this warmth, we encourage you to add a fire-lighters in the form of paid ads: this will have the effect of drawing more and more followers to the impressive light and toasty warmth of your brand’s bonfire. Paying attention to the individual components of a successful social media platform is ultimately what helps Sumo Marketing Group build a community of loyal, engaged customers for each of our valued clients.

Get in touch today to start laying the foundation for your bonfire of social media success.