North East Estate Agents

Challenge

North East Estate Agents needed to refresh and rebrand their business, and to update their online presence with a modern, responsive website.

Brand Refresh:

North East Estate Agents identified the necessity to modernise their brand identity, including updating their logo, colour palette, and typography to better resonate with contemporary market trends.

Website Overhaul:

Their existing website required a complete redesign to improve user experience, ensure SEO compatibility, and empower the team to efficiently manage and update content. The new website needed to be scalable to accommodate future growth and technological advancements.

Solution

Brand Modernisation:

Sumo Marketing Group collaborated closely with North East Estate Agents to refresh their brand, designing a new logo that reflected the company’s ethos and values. They updated the colour scheme and selected modern fonts to create a cohesive and appealing visual identity.

Website Redesign and Development:

Sumo’s web development experts revamped North East Estate Agents’ website from scratch. The new website was built with a focus on modern design principles, SEO optimisation, and user-friendly navigation. It featured a robust content management system (CMS) that allowed easy content updates and expansions as needed.

Organic Social Media Strategy:

In addition, Sumo’s social media specialists assisted North East Estate Agents in crafting a tailored strategy to enhance North East Estate Agents’ organic presence across platforms like Facebook, Instagram, and LinkedIn. They focused on creating engaging content, fostering community interaction, and leveraging trends to increase brand visibility and audience engagement.

Results

The collaboration between Sumo Marketing Group and North East Estate Agents yielded significant outcomes:

Enhanced Brand Identity:

North East Estate Agents achieved a refreshed and contemporary brand identity, with a new logo, updated colours, and fonts that resonated well with their target audience.

Modernised Website:

The redesigned website launched as a modern, responsive, and SEO-optimised platform. It provided a seamless user experience, improved navigation, and enabled easy updates of property listings and news.

Improved Social Media Engagement:

Sumo’s organic social media efforts led to increased follower engagement, higher reach, and improved brand sentiment across platforms. This resulted in a growing community of followers who actively engaged with North East Estate Agents’ content.

Conclusion

Sumo Marketing Group’s strategic approach and expertise empowered North East Estate Agents to successfully navigate their rebranding and digital transformation journey. The revitalised brand identity, modern website, and strengthened social media presence positioned North East Estate Agents as a competitive force in the real estate market. The collaboration not only met immediate goals but also laid a solid foundation for future growth and expansion. North East Estate Agents expressed satisfaction with the results achieved and indicated a continued partnership with Sumo for ongoing digital marketing initiatives, affirming Sumo’s role as a trusted ally in their digital strategy.