What our clients say…

“We started working with Sumo in early 2025. David and his team created a fantastic social media and SEO strategy and have not only listened to us, but also made a huge effort to both engage with and understand our business.

What you want from any company you partner with is communication and transparency — having this has been one of the key factors our relationship has developed so quickly.

I’m slow to recommend, but would have no hesitation in doing so with Sumo. Looking forward to many more years working together.”

Simon Glover
Owner Halton Grove Wedding Venue

Halton Grove
Website: https://haltongrove.co.uk/

Overview

Halton Grove is a luxury countryside wedding venue in Northumberland, offering couples an exclusive three-day wedding experience. While the venue already had a strong reputation and beautifully presented website, its digital marketing activity hadn’t yet been fully optimised to increase visibility and capture more qualified leads online.

The Challenge

Halton Grove wanted to strengthen its online presence and improve the performance of its marketing channels — ensuring that the right audiences were discovering the venue and engaging with its offering. The key objectives were to enhance search visibility, refine paid advertising performance, and ensure accurate tracking across all digital platforms.

Although the business had a solid reputation, their site wasn’t optimised for search engines, meaning they were missing out on visibility and potential customers searching for event solutions. The aim was to boost keyword performance, improve the website, and set a strong foundation for growth.

The Strategy

Sumo Marketing Group developed an integrated digital strategy combining comprehensive SEO enhancements with data-led paid social optimisation.

Search Engine Optimisation (SEO)

  • Delivered extensive technical SEO improvements including site speed optimisation, error resolution, and analytics implementation.
  • Created new location-focused pages to strengthen regional search visibility.
  • Refined and expanded on-site content to support SEO goals and enhance user experience.
  • Updated visuals and landing page content to align with Halton Grove’s premium brand identity.

Paid Social Media Optimisation

  • Improved campaign targeting and creative direction to maximise engagement and cost efficiency.
  • Resolved technical tracking issues to ensure accurate reporting of leads and conversions.
  • Implemented campaign refinements that broadened reach and improved lead quality.

Results

Through a strategic and results-focused approach, Sumo Marketing Group helped Halton Grove achieve stronger online visibility, increased engagement, and improved lead generation efficiency across both organic and paid channels.

This collaboration has established a solid digital foundation for continued growth — with measurable improvements in reach, performance, and overall marketing clarity.

Looking Ahead

Halton Grove continues to build on this success with ongoing optimisation and content development, supported by Sumo Marketing Group’s expertise in delivering long-term, performance-driven marketing strategies.