What our clients say…
‘We partnered with David and the team at Sumo Marketing Group after a competitive pitching process. We ultimately awarded Sumo the business, and we have not been let down. Sumo have handled radio advertising, outdoor advertising across digital screens and the Tyne & Wear Metro, as well as digital marketing across social media, SEO, and web development. David, Alex, and Tom have been proactive and produced some brilliant work, resulting in a sharp increase in footfall to the store and a positive impact on sales revenues. The campaign has helped us get out the word as to what a special place YuMe World at The Gate, Newcastle really is.’
Managing Director, YuMe World (Newcastle) Ltd.
YuMe World, a Family Entertainment Centre located on Level 1 of The Gate in Newcastle City Centre, faced the challenge of increasing footfall into its store. Despite having a prime city centre location, the store’s position inside a leisure centre, one floor up, limited its footfall potential. Key challenges included:
- Footfall Enhancement: YuMe World aimed to attract more visitors to its store within the leisure & retail centre, capitalising on its excellent city centre location.
Sumo Marketing Group devised a multi-channel marketing strategy to address YuMe World’s challenges:
- Above-the-Line (ATL) Media: Sumo implemented an ATL strategy, starting with radio advertising on Capital Tyne & Wear. The Sumo creative team developed a captivating brand identity for YuMe World and consistently reached around 250,000 weekly listeners in Tyne & Wear through radio ads.
- Outdoor Advertising: Sumo secured ad space on a digital screen just outside the leisure & retail centre where YuMe World is located. Additionally, they purchased metro panels on Monument Metro’s escalators, a station with an annual footfall of 10.5 million, to promote YuMe World effectively.
- Below-the-Line (BTL) Marketing: Sumo initiated a BTL marketing strategy by building a brand-new, responsive website for YuMe World. The website was designed to be content-rich, SEO-optimized, and future-ready. The Sumo team optimized the website for search engines and targeted key search terms. Multiple photo and video shoots were conducted to showcase the store’s extensive collection of games.
- Managed Social Media: Sumo took charge of YuMe World’s social media presence, ensuring consistent, on-brand organic social media content to highlight the business.
- Monthly Blogs and Website Development: Sumo regularly published blogs and continued to develop and maintain the website to support ongoing SEO efforts.
The collaborative efforts between Sumo Marketing Group and YuMe World yielded impressive results:
- Enhanced Visibility: Over 13.4 million impressions were delivered in 2023, significantly expanding YuMe World’s reach.
- Increased Revenue: YuMe World experienced a remarkable increase of over £160,000 in revenue compared to the previous year (2022).