What our clients say…
“I was recommended to David and Sumo Marketing, from the initial call they have been a pleasure to work with. Everything they promised they have delivered, and we are really pleased with how the project for one of our brands within the Tedaisy Insurance Group has been received from digital to radio and branded buses. Thank you for all your hard work, and I look forward to continuing our relationship.”
MD and Co-Founder
Perfect Pet Insurance, part of the Tedaisy Insurance Group, faced a significant challenge: increasing policy sales in Northern Ireland while simultaneously bolstering their brand presence in the region. The key challenges included:
- Market Insights: Sumo Marketing Group identified the areas in Northern Ireland with the highest percentage of pet owners and determine the best media outlets to target this audience effectively.
- Above-the-Line Strategy: The company aimed to execute an above-the-line (ATL) marketing strategy encompassing radio, digital audio, billboards, digital screens, and bus advertising to engage potential customers in Northern Ireland.
Sumo Marketing Group collaborated closely with Perfect Pet Insurance to address these challenges and devise an effective ATL marketing solution:
- Market Insights and Media Buying: Sumo Marketing Group provided valuable market insights, identifying areas in Northern Ireland with the highest concentration of pet owners. They also secured media placements at the best rates on behalf of Perfect Pet Insurance.
- Creative Brand Identity: Sumo’s creative team developed an on-air brand identity for Perfect Pet Insurance that would stand out and be memorable to listeners. This brand identity was rolled out across various platforms.
- Multi-Channel ATL Campaign: Sumo Marketing Group executed a multi-channel ATL campaign, which included radio advertising on Cool FM, Northern Ireland’s largest commercial radio station with nearly half a million weekly listeners. Additionally, targeted digital audio ads were strategically placed in areas with high pet ownership. The campaign also featured billboards, digital screens, and bus mega-rears, with Sumo’s in-house designers ensuring the Perfect Pet brand seamlessly adapted to each format.
The collaborative efforts between Sumo Marketing Group and Perfect Pet Insurance in their ATL marketing campaign yielded significant results:
- Sales Boost: Perfect Pet Insurance experienced a substantial increase in policy sales across the entirety of Northern Ireland during the 6-month campaign.
- Enhanced Brand Recognition: The ATL campaign also led to a strong increase in brand recognition for Perfect Pet Insurance, making them more prominent in the Northern Ireland market.
This successful collaboration marked a significant step in Perfect Pet Insurance’s journey to expand their presence and grow their customer base in the region.