What our clients say…

“We recently engaged Sumo to undertake a website re-design, photography across all of our projects, staff headshots and also requested they take control of our Blog writing and Press Releases. Alongside this, Sumo continues to drive our SEO.

David and his team have offered a fantastic service and we would highly recommend them for all your marketing needs. ”

Michael Nesbit, Managing Director
Arcas Building Solutions Ltd

Website: https://arcasbuildingsolutions.co.uk/

The Challenge

Arcas Building Solutions required significant improvements to their online presence to better reflect the professionalism and scope of their services. Their existing website was simple and standard, failing to capture the personality of the business. It relied heavily on stock images, which lacked authenticity and failed to effectively showcase the company’s distinct character.

In addition to needing some design improvements to make it more dynamic and engaging, the website also required optimisation for search engines to enhance its visibility and reach. As a construction company aiming to connect with both government and private sector clients, it was crucial for the website to stand out in a competitive digital landscape.

Solution

Sumo Marketing Group collaborated closely with Arcas Building Solutions to address these challenges and deliver a comprehensive solution.

  1. Website Enhancements and Updates

    2. Sumo’s web development team worked on improving the existing Arcas website by making targeted tweaks and enhancements to elevate its overall look and functionality. The updated site maintained its WordPress foundation, ensuring scalability and future-proof functionality while incorporating several key improvements:

  • Authentic Imagery: High-quality images of Arcas offices, staff, and construction sites were added, captured by a professional photographer to provide a genuine and authentic representation of the company.
  • Expanded Content: Additional pages were created to present detailed information about Arcas’ services, expertise, and projects, improving the website’s usability and navigation.
  • Professional Video Content: A professional video was shot at one of Arcas’ main construction sites in town, and their offices, capturing the daily operations of their staff and company. The video which was set to autoplay as the opening feature on the Arcas website, adds a dynamic, real-world representation of Arcas Building Solutions, showcasing their expertise and day-to-day activities in an engaging and authentic way.
  1. SEO Optimisation
    The website was carefully optimised for search engines to enhance its visibility in relevant searches. By integrating keywords from Arcas’ SEO package, Sumo ensured the website attracted the right audience, increasing traffic and engagement. This included creating service pages tailored to high-performing Google keywords and standardising text to meet SEO best practices.
  2. Dynamic Content Creation
    A blog page was introduced to publish monthly blogs on industry-related topics, providing value to visitors and supporting SEO strategies. Additionally, a press release banner was added to highlight Arcas’ involvement in key projects, further enhancing credibility and showcasing their expertise.

Results

Sumo Marketing Group’s collaboration with Arcas Building Solutions delivered a highly functional, visually appealing, and SEO-optimised website. The key outcomes included:

  • Authentic Brand Representation: The inclusion of genuine, high-quality images showcased Arcas’ offices, staff, and work, giving the website personality and authenticity.
  • Enhanced SEO Performance: The integration of targeted keywords improved search engine rankings, driving more relevant traffic to the site.
  • Improved User Experience: The redesigned website offered a modern and user-friendly interface, making it easier for visitors to navigate and engage with the content.
  • Dynamic Visual Content: The autoplay video created a strong first impression, providing visitors with a vivid, real-world view of Arcas’ operations and expertise.
  • Regular Content Updates: The blog page and press release banner provided platforms for continuous updates, keeping the website dynamic and relevant.
  • Sustained Growth: With Sumo’s ongoing support and maintenance of the website, it will continue to grow and adapt, ensuring Arcas remains competitive and well-represented in their industry.

Conclusion

The partnership with Sumo Marketing Group transformed Arcas Building Solutions’ website into a professional, SEO-optimised digital platform. By addressing the challenges of a simplistic design and lack of authenticity, Sumo created a website that reflects Arcas’ expertise and positions them as leaders in their field. The addition of the professional video, as well as the ongoing addition of blogs and press releases ensures that Arcas Building Solutions continues to engage their audience while staying competitive in their industry.